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Olympic Products Move into Terminal One

09-27-2004

The franchise products for 2008 Beijing Olympic Games once as hot selling stuff move in Beijing Capital International Airport (BCIA) again into terminal two. The retail shops in terminal one will be open to public on Sep. 20th.

The theme for the sales this time will be !°passion goes with dreams, happiness comes from hard-working!±. Manufacture and design of these products follow the idea of a green, scientific and humanity Olympic in Beijing, Chinese elements and Beijing features are successfully added in. Those products include traditional Olympic merchandises and the products with Chinese features exhibiting Olympic spirit. The products include casual dresses, culture merchandises, art crafts, souvenir, badges and other metal articles, some are good for collections, while others have practical use. Every series has products in different qualities to serve different consumer groups. Shopping requirements from all the passengers in the airport station will be satisfied.

Some merchandises this time will be sold in limited quantity. Each article has the fake-proof tag making it more precious for collection. All the sales clerk are professionally trained by the Olympic Committee, playing as the messenger for transmitting Olympic spirit and culture of 2008 Beijing Games.

Franchised retail shops will have the same decoration and style, and they will have the same retail price regulated by Olympic Committee.

Olympic franchised shops have become a commercial highlight in BCIA. Their openings show the care of Beijing Olympic Committee to the airport as an important showcase window. Capital airport as the showcase organization will work actively to propagandize 2008 Beijing Games by boasting Olympic spirits through these showcase shops.

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